The Great Globetrotter
The Great Globetrotter is an annual travel expo amplifying eco-conscious choices, from local stays to low-carbon adventures. It needed a unique visual identity that was flexible enough to roll out across print, digital and environmental spaces. While sustainability messaging can often feel restrictive, with a focus on individual responsibility and sacrifice, this campaign sought to reframe low-impact travel as something abundant, encouraging audiences to explore familiar spaces with a new sense of wonder and curiosity.
Each scene was crafted by hand, allowing the project to reflect the expo’s sustainability principles by rejecting overly polished digital aesthetics in favour of something tactile, magical and intrinsically connected to the natural materials used. Photographed nearby on an ancient woodland reserve, the final campaign intentionally situates itself in the overlooked landscapes it seeks to celebrate, reinforcing the idea that extraordinary places really do exist much closer than we often think.
Creative Strategy | Art Direction | Craft | Photography | Image Editing
